The Christie charity Impact Report 2021-22

Van Gogh Alive! It was one of the highlights of last autumn’s event calendar. The Van Gogh Alive exhibition wowed audiences at MediaCityUK with state-of-the-art immersive technology bringing Van Gogh’s work to life. The Van Gogh team used this event as a platform to support The Christie charity and helped raise over £65,000 in vital funds to support our art room redevelopment. Visitors to the exhibition could make a donation when purchasing tickets and buy selected products in the gift shop to support us. The Christie in turn promoted the exhibition across all charity social and digital platforms and to staff and patients, helping attract a wide audience to this fantastic event while it was in Manchester. Corporate supporter Luna Investment also hosted an exclusive evening at the exhibition for Luna’s clients and Christie supporters. The event featured a display of patient artwork that had been inspired by Van Gogh which were sold on the night during an auction hosted by BBC presenter Mark Radcliffe. This is a great example of how working together can bring a new audience to your event as well as raising money to support a charity that is important to your audience and staff.

The art of alchemy The Alchemist at MediaCityUK found a festive way to support The Christie charity this year. The popular cocktail bar and restaurant donated £1 from each Christmas menu bill to an appeal to refurbish our much-loved art room. Many staff members at The Alchemist have friends and family who have been treated at The Christie. So during December, menu cards on each table featured information about the art room refurbishment and all the staff fully supported the campaign encouraging customers to make donations. Georgia Zaryckyj, Senior Relationships Manager at The Alchemist at MediaCityUK said: “We were so fortunate to be able to work with The Christie and contribute to raising money for the art room refurbishment. Our guests at The Alchemist did not need much of an introduction to The Christie with its already fantastic reputation based on all of the incredible things it continues to do. We look forward to the continued relationship we have already established.” The team raised an amazing £3,042 with its Christmas menu bill donations campaign, showing how a little can go a long way to really help make a difference to our patients.

The Van Gogh event helped raise over £65,000 in vital funds to support our art room redevelopment.

14