Charity Annual Report and Accounts 2021-22

Risk management

Identified risk

Consideration

Risk rating

HIGH

The increase in the cost of living

Nationally 10.5 million people in the UK live on an absolute low income. One in 10 households are now struggling with the cost of food. Data from British Gas Energy Trust indicates that over four million households are in fuel poverty. Charitable giving is always affected when the cost of living goes higher. We are monitoring the impact this is having across our income streams with direct marketing, standing orders, direct debits and the lottery having the potential to be affected the most. We will utilise our staffing resources to focus on areas of fundraising that are still proving to be profitable. The reputation of The Christie charity is based primarily on its relationship with its supporters, and also on the care, research and education provided by the hospital. To protect our reputation, we have a proactive marketing and communications plan, and media coverage is monitored daily. In addition, the charity has an ethical policy which protects the charity from becoming involved with unsuitable partners and provides assurances to our potential supporters that we are operating in an ethical manner. This is available on The Christie charity website.

LOW

Reputational risk

As members of the Fundraising Regulator’s self-regulatory scheme we are able to give our supporters confidence that we are complying with its principles. The main principles are to commit to high standards, be honest, open, clear and respectful and to be accountable, fair and reasonable.

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